You’ll even have a chance to try rewriting labels yourself. Then we’ll explore how to figure out what to say instead, with examples of sites that have done it well. We’ll first look at why this phrase is problematic when used by itself, and why it’s worthwhile to be more descriptive. This design pattern is definitely beneficial on mobile, and our article is a critique of the link label only, and not of the general practice of deferring less important content. When users decide they want more information, they can tap a link or expand an accordion to get to the less important content. That is, instead of making all the details available by default, headings and short paragraphs provide an easy-to-scan, digestible overview of essential content. The proliferation of Learn More links is likely mobile driven: mobile-optimized sites are getting better at deferring secondary content. Below is an example of what we’re talking about: : As a standalone label, Learn More lacks descriptive keywords to help users understand what to expect from the next page. Most of you have surely seen this pattern. Usually, these links are not the main calls to action on the page, which partly explains why this copywriting detail doesn’t get as much attention or A/B testing as other calls to action. ![]() (A Google search finds 1.4 billion instances of this term, though some admittedly might be from proper use of the term in general content.) Typically, these links are placed after a short paragraph that briefly introduces a topic, feature, or service, so that the Learn More points the visitor to the detail page. The web now has an abundance of links with this generic label, largely tacked on to information of secondary or tertiary importance. Much like low-contrast text, the use of Learn More as a standalone link label has been quietly trending. Three of their popular programs are STOP cyberbullying, Teenangels and WiredCops.Some trends are subtler than others. WiredSafety has tools to help young people make smart media and technology choices.UK Council for Internet Safety is a collection of research about internet safety.is a program of the US's Federal Trade Commission that provides practical tips to avoid internet fraud.It provides information and resources to law enforcement and other professionals, parents and children, including child victims. serves as the US’s resource on missing and sexually exploited children.works to make the online world safer for families by encouraging best practices and tools that respect free expression in the field of online safety.Cyberbullying Research Center provides up-to-date information about cyberbullying among adolescents and serves as a center of information about the ways adolescents use and misuse technology.It also offers many other resources, such as social-media safety tips for teens and parents. is an online forum that gives teens and parents a voice in the public discussion about youth online.provides trustworthy information and education to help kids thrive in a world of media and technology. ![]() Childnet International works to track and bring offenders to account either directly or in partnership with local and international forces. ![]() ![]()
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